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HOW MYSTERY SHOPPING WORKS:
Many Mystery Shopping Services operate almost entirely over
the internet now. You will most likely receive notice via email. It is important to
apply with an email address you use often as you may need to respond within 24
to 48 hours to be accepted for an assignment. You may also be notified through
fax or phone.
You will be given the particulars of the assignment and have the
chance to accept or decline.
If you accept, you will download or receive via mail or fax, the
scenario that is to be used for your evaluation.
For example, you may be asked to go to a supermarket and ask
an assistant for help locating an item, or you may
be asked to evaluate service in a restaurant.
You will be given a form with specific instructions before you shop. You will
be told who to speak to and all areas that are to be included in your
evaluation.
Your instructions may include: Looking at the displays
to see if they are kept neat and well put together. Asking
the sales assistant for information about a certain item, and
how they could assist you in getting a certain size not readily
available. They may ask you to try on several items and
check the changing rooms for neatness.
Does the sales assistant offer to assist you with additional
sizes?
Are the shelves well stocked and neat in appearance?
Was the sales assistant helpful? They will want you to
actually purchase something they suggest or of your choice and
will want you to observe the actual transaction and note how
easily or difficult it was performed.
They may also ask you to question the sales assistant on several
different items. What was his/her response? They may ask
you to visit the toilets and make sure they are clean and well
stocked. Use a public telephone and comment on its accessibility.
Study your scenario before you begin the shop, because you can't take your
notes with you. Remember you must remain undetected! Do your best to
remember names and pertinent details, and as soon as you get to your car you can
quickly jot down important notes.
completing the evaluation
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